Pertamina × kumparan

#EnergiUntukMaju

A Pertamina campaign with kumparan profiling small business owners who grew with support from the Mitra Binaan Pertamina program.

Summary

Campaign period

August – September 2019

My role

Campaign ideation, video script writer, long-form article writer, article editor

#EnergiUntukMaju was a branded content campaign by Pertamina with kumparan. We told the stories of small business owners and entrepreneurs who had grown with support from Pertamina’s Mitra Binaan Pertamina program, from a former migrant worker exporting chips to Europe to a batik maker keeping Kudus batik alive.

I helped come up with the campaign idea, wrote the video scripts, and wrote and edited the long-form articles.