Rezky Agustyananto

Resume

Content Marketing & Affiliate Marketing Manager | Jakarta, Indonesia

Content and Affiliate Marketing Manager with 15+ years of experience in content strategy, digital media, and marketing, including nearly 7 years at Klook, a leading Southeast Asian travel platform, where I built and led the company's content, social media, and affiliate marketing programs. Experienced across content strategy and SEO, affiliate and influencer partnerships, social and community management, and customer retention marketing, with a track record leading teams and cross-functional stakeholders.

Experience

Klook Sep 2019 – Jun 2026

Manager, Social Media & Content, Indonesia

Jul 2023 – Jun 2026

  • Led integrated content, social media, influencer, and affiliate marketing strategy for Klook Indonesia end-to-end, from planning through execution
  • Directed content marketing across Blog, Instagram, TikTok, YouTube, and Facebook, generating 1M+ organic impressions monthly and growing total social following to 300,000+
  • Founded and scaled the Klook Kreator affiliate program to 2,800+ onboarded content creators and 400+ monthly active creators within 2 years, generating 8M+ user-generated content impressions and contributing to $6M+ in sales in 2025
  • Built and managed the Klook Kreator community, and hosted Klook's flagship creator events (Kreator Party, Kreator Mini Meet)
  • Ran Customer Retention Marketing (CRM) programs reaching 400,000+ active customers, including app push notifications and email marketing (EDM) via Iterable and social messaging automation via ManyChat

Associate Manager, Content & Social Media, Indonesia

Oct 2022 – Jul 2023

  • Directed Klook Indonesia's end-to-end content marketing strategy, using performance data and channel analytics to inform strategic pivots that drove measurable growth
  • Managed the blog and social media content pipeline, applying SEO best practices with Ahrefs, Ubersuggest, and SurferSEO that grew monthly quality traffic to 600,000+ and average monthly revenue to $500,000+
  • Applied trend and competitor analysis to shape content strategy, sharing insights that improved campaign effectiveness across the team

Senior Content Specialist, Culture & Engagement

Mar 2022 – Sep 2022

  • Developed and executed Klook's global employer branding strategy, building a consistent narrative across internal (executive communications, email newsletter, Lark) and external (LinkedIn, Career Blog, email newsletter) channels
  • Led cross-functional alignment on internal communications including for Townhall and internal company announcement, partnering with People & Culture, Communications, and executive teams to ensure cohesive messaging

Content Writer, Culture & Engagement

Sep 2021 – Feb 2022

  • Communicated Klook's employer brand and culture through internal and external newsletters, video, LinkedIn posts, and the Klook Careers blog
  • Planned, edited, and wrote content across internal communications channels in sync with People & Culture, Communications, and other functional teams

Content Associate, Marketing, Indonesia

Sep 2019 – Aug 2021

  • Wrote & edit travel blog content for the Klook Indonesia blog and implemented SEO strategy from pre- to post-production, including keyword research and content updates, using Ahrefs, Ubersuggest, and SurferSEO
  • Grew the blog's organic traffic by 300% over two years through SEO optimization

kumparan May 2018 – Sep 2019

Content Strategist

May 2018 – Sep 2019

  • Developed content ideation proposals (articles, infographics, video) for major corporate clients and managed commercial content campaigns for brands including Xiaomi, Honda, Gojek, Visa, Singapore Tourism Board, Pertamina, and BRI
  • Led kumparanSTUDIO's content team of writers and strategists, overseeing creative output and project timelines

Additional experience

Freelance / Contract: Sports Media & Translation

Assistant Editor | FourFourTwo Indonesia

Aug 2015 – Apr 2018

Managed a team of contributors, edited original and translated feature articles, and ran FourFourTwo Indonesia's social media channels (Facebook, Instagram)

Editor & Social Media Manager | Bolatotal

Feb 2014 – Apr 2015

Managed a team of contributors and Bolatotal's social media channels (Twitter, Facebook)

Translator & Social Media Officer | Chelsea Football Club

Apr 2012 – Nov 2014

Translated official news and updates for Chelsea FC's Bahasa Indonesia website and managed the club's Bahasa Indonesia social media (Facebook, Twitter)

Content Writer & Social Media Officer | Supersoccer

May 2011 – Sep 2012

Wrote football news and features for Supersoccer.co.id and managed the outlet's social media (Twitter)

Core skills

Content Marketing

  • Content Strategy
  • Content Marketing
  • Editorial Planning
  • SEO
  • Keyword Research
  • Web Content Writing & Copywriting
  • Employer Branding
  • Brand Storytelling

Affiliate & Partnerships

  • Affiliate Marketing
  • Affiliate Program Management
  • Affiliate Recruitment & Onboarding
  • Influencer Marketing
  • Partnership Development

Social, CRM & Retention Marketing

  • Social Media Marketing
  • Social Media Strategy
  • Community Management
  • Customer Retention Marketing (CRM)
  • Email & Push Notification Marketing
  • Marketing Automation

Analytics & Tools

  • Tableau
  • Ahrefs
  • Looker Studio (Google Data Studio)
  • SurferSEO
  • Ubersuggest
  • Iterable
  • ManyChat
  • Emplify

Leadership

  • Team Leadership
  • People Management
  • Cross-Functional Collaboration
  • Project Management
  • Stakeholder Management

Languages

Bahasa Indonesia (Native), English (Professional Working Proficiency)

Education

Universitas Indonesia, Depok

Graduated January 2013

Bachelor's Degree, Communication and Media Studies