Klook

The Best You

Klook's global brand campaign with Marie Kondo and local celebrities, showing how travel can lead you to find the best version of yourself.

Summary

Campaign period

April – June 2025

My role

Local campaign PIC

The Best You was Klook’s global brand campaign for 2025, featuring Marie Kondo alongside local celebrities. Its message was simple: travel can help you discover the best version of yourself.

As the local campaign PIC for Indonesia, I planned the local KOL campaign, handled the agency and production house, and localized the copy for the Indonesian market. The campaign ran across YouTube, Instagram and paid social, with Klook Kreators making their own versions of The Best You.