Ditjen PSP, Kementan × kumparan

Serasi

A campaign by the Directorate General of Agricultural Infrastructure and Facilities with kumparan, showing how the Serasi program turns swamps into productive rice fields.

Summary

Campaign period

September 2019

My role

Campaign ideation, video producer, long-form article writer

Serasi is a program by the Directorate General of Agricultural Infrastructure and Facilities (Ditjen PSP) at Indonesia’s Ministry of Agriculture to turn swampland into productive rice fields. With kumparan, we reported from Barambai in South Kalimantan on what the program changed for local farmers.

I helped come up with the campaign idea, produced the video, and wrote the long-form articles.